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The Pac-12 Media Deal: Shaping the Future of College Sports Broadcasting

NewsThe Pac-12 Media Deal: Shaping the Future of College Sports Broadcasting


The Pac-12 Media Deal has been a hot topic in the world of college sports and media rights. This article explores the intricacies of the Pac-12’s media deal, its implications for the conference, its member universities, and the broader landscape of college sports broadcasting.

Understanding the Pac-12 Conference

The Pac-12 Conference, often referred to as the Pac-12, is a collegiate athletic conference that encompasses 12 prestigious universities located on the West Coast of the United States. These institutions are known for their excellence in both academics and athletics, making the Pac-12 one of the most competitive conferences in college sports.

The Pac-12 Media Deal: What Is It?

The Pac-12 Media Deal refers to the conference’s television and media rights agreements, which govern the broadcasting of Pac-12 sporting events, including football and basketball. These media deals are vital for the financial stability and exposure of the conference and its member universities.

The Previous Media Deal

Before delving into the current media deal, it’s essential to understand the backdrop. The Pac-12 had previously signed a 12-year, $3 billion media deal with ESPN and Fox in 2011. While this deal promised significant revenue, it faced criticism for late kick-off times and limited exposure for Pac-12 teams.

The New Pac-12 Media Deal

In 2021, the Pac-12 announced a new media deal that shook the landscape of college sports broadcasting. Here are some key details of the new agreement:

  • Partnership with ESPN and Fox: The Pac-12 extended its partnership with ESPN and Fox but introduced a significant twist.
  • The Pac-12 Networks: Instead of renewing the current media deal as is, the Pac-12 decided to retain full ownership of its media rights. This means that the conference now fully controls its broadcasting network, the Pac-12 Networks.
  • Revenue Sharing: Unlike the previous deal, where revenue was evenly distributed among member universities, the new deal allows the Pac-12 to keep a more substantial portion of its media rights revenue. This is expected to provide a financial boost to the conference and its universities.
  • Flexibility and Exposure: The new agreement also promises more flexibility in scheduling, aiming to reduce late kick-off times and improve exposure for Pac-12 teams. This addresses one of the key criticisms of the previous deal.
  • Digital Streaming: The Pac-12 intends to leverage digital streaming platforms to reach a broader audience and adapt to the changing media landscape.

Implications of the Pac-12 Media Deal

The Pac-12 Media Deal has several implications for college sports:

  • Financial Stability: The new media deal provides the Pac-12 with more financial stability, enabling it to compete with other major conferences in terms of athletic facilities, recruiting, and coaching staff.
  • Improved Exposure: With the promise of reduced late kick-off times and more flexibility in scheduling, Pac-12 teams are likely to enjoy better exposure, potentially attracting more viewers and fans.
  • Digital Expansion: Leveraging digital streaming platforms can help the Pac-12 reach a global audience, expanding the conference’s footprint and potentially attracting more international interest.
  • Enhanced Control: By retaining ownership of the Pac-12 Networks, the conference gains greater control over its media rights, allowing for more strategic decision-making.
  • Member University Benefits: While the revenue-sharing model has changed, member universities still stand to benefit from the increased financial resources generated by the new media deal.

Challenges Ahead

Despite the promising aspects of the Pac-12 Media Deal, challenges remain. The conference must effectively navigate the ever-evolving media landscape, ensure the success of its digital initiatives, and continue to address concerns regarding the competitive positioning of Pac-12 teams.


The Pac-12 Media Deal represents a significant development in the world of college sports broadcasting. It not only promises financial stability and enhanced exposure for Pac-12 teams but also highlights the conference’s adaptability to the changing media landscape. As the Pac-12 takes full ownership of its media rights and explores digital streaming opportunities, the conference’s future in the realm of college sports broadcasting looks both exciting and promising.

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